Daniel Caetanya Fossum from Mingl on how to build lasting relations in an increasingly hurried world

— If you want people to truly connect with you and feel safe in making lasting relations, then you need to give them a reason to, says Daniel Caetanya Fossum, co-founder and CEO of Mingl.

The magic first 30 minutes of a conversation: Because after nailing the first impression, you have to make a lasting impression. Daniel Caetanya Fossum — one of the founders behind Mingl — bases this observation on hundreds of more or less formal meetings and introductions he has been a part of during the past three years.

Mingl is working to make sure these conversations — and their more brief counterparts — are as fruitful and valuable in the present moment, as you in hindsight would’ve wanted them to be. But in this startup world, it can sometimes be tricky to tell (based on the company name) exactly what a startup is doing. With Mingl, however, that isn’t really a question. After all, the startup is all about the company name — mingling.

You use Mingl by downloading their app in App Store or Google Play, and opening the camera function to scan QR codes, you’ll instantly connect with your new relations. In a blink of an eye (literally), you’ll receive all their contact details, and have your meeting place (and time) logged, in case you need to remember this at some later point. But the concept itself is built on four core values.

With the Mingl app in your phone (and maybe a Mingl QR sticker on your card holder or on the back of your phone), the concept is to truly make you equipped for making all your encounters meaningful and valuable. The app lets you know when and where you met someone, just by having you connect and share contact details through the Mingl app.

And at this year’s Startup Extreme, Mingl will make sure everyone has the best chances at remembering exactly when and where they met their new relations. Was it on the first or the second day — and during which workshop, or was it during a lunch break? It is, after all, the small things that make all the difference: Being good at remembering people, conversations and events certainly sets you apart from the rest.

He says Norway is an amazing science lab for testing technology on the small scale, as the Norwegian society is very technologically advanced, and it is relatively easy to seek out — and find — “value for money” IT resources. And the startup community is still relatively small, so it is rather easy to find those who will provide you with good opportunities. Contrasting the rest of the world — in Norway, there is still fairly limited competition, meaning that you get the time you need to grow your startup.

But what if you just can’t seem to make meaningful and lasting connections? Well, that chance is pretty slim (most of us have these connections, in one way or another), but Fossum says that there are certain things you can do to better your mingling. (Interestingly, these points also work very well for interviews — in fact, all kinds of socialising. Verified by a journalist!)

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