Superhero Business Advice For Entrepreneurs

Is the “normal” way of doing business the right way?

As a new business owner and solopreneur, I am embarking on a fantastic adventure. I want to do everything I can in order to solve my customers’ problems, I want to delight them and make it right if they are unhappy.

I have been learning value creation, marketing, sales and systems from business gurus like Seth Godin, Gary Vaynerchuck, Zig Ziglar, Ramit Sethi, Iron Fist, Josh Kauffman and Marie Forleo.

I’ve got a mission, a platform, a product and…wait a second, did I just say Iron Fist from the Netflix Marvel Superhero series?

Yes, I did.

Iron Fist (whose special power is that he has developed a killer right hook through his warrior monk training), is not a figure that immediately comes to mind when thinking of famous business gurus. He does, however, espouse a philosophy that I subscribe to wholeheartedly that is illustrated by this scene from the TV show.

A bunch of executives are sat around a table discussing the pricing strategy of a new anti-parasitic drug which could save 50,000 lives per year.

Iron Fist: So you’re saying we can save lives at $5 a pill but you want to raise the price to $50? We should sell at cost price.

Businessman: I know how this looks, but this is how business is done. This is normal business.

Iron Fist: Then normal is not the best path to take. No one should make a profit off the misery of others, it’s wrong. We can make our profits elsewhere.”

Knowledge bomb or what?!

In my business, I’m making the conscious choice to choose people over profits.

I don’t want to spam your inbox.

I don’t want to give you the hard sell.

I don’t want to make promises that I can’t keep.

Instead, I want to help you get something that you want, and earn my living from doing this. I want to earn my profit with pride and integrity.

I’ve learned that not all businesses share the Iron Fist philosophy, however.

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