Why Most Conversion Rates Are Wrong and How You Can Do Better

It is sad to watch competent people making ill-informed decisions because they think conversion rates are simple and straightforward. Conversion rates are some of the most important metrics. They…

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Rhetoric as Love

What happens when two actants, two bodies, two different souls, two similar anatomical structures interact? Sparks flying in my head, butterflies swarming in my tummy, love created at first sight, breath escaping my body, words getting lost? How is this possible for me to feel? How are those unrealistic feelings get created or are allowed for certain people and not others?

As I sit in the passenger seat of my car in the parking lot of Fredmeyer’s, right next to the love of my life. The car is turned off. We are sitting in silence, listening to the sound of the pouring down rain while watching the drops hit the pool of water that was covering the parking lot. I am consumed with so many emotions. I start to think about my future life with this amazing man sitting right next to me. Happiness, and sadness mix to create tears that start running down my cherry red cheeks. As I reach for his hand, butterflies start swarming from the bottom of tummy, to the top of my head. How can someone make me so happy and affect me in such a way that makes me cry in the parking lot of Fredmeyer’s when it’s pouring down rain? How do two people just fit so well?

Jim Corder define Rhetoric as love. We all are persuaded only in the form of love when we communicate with another narrative that challenges our own. Some people choose to be more “closed” off than other people, some people believe that they are not affected by other people or other actants. There type of people don’t seek out other narratives that conflict with their own because they don’t want different wavelengths in their realm of being, or they are just scared. Even if one believes that they are not affected by other actants, they are. No one is ever a closed vessel. We are all open. We have to be, right? Right. We have to be open, if we are even going to have a conversation with someone. How can you expect someone to love you, if you do not allow yourself to be open to them?

Vulnerability, the state of being exposed to the possibilities of being attacked or harmed emotionally. Choosing love before hesitation. Vulnerability before disagreement. Being with before being. You never know what can happen when you step out of the comfort of being a lonely actant and talk to that person who just seems so different than you. The person that I am going to spend the rest of my life with is so different from me and my narrative, and I was super nervous to talk to him even though I had a massive crush on him. But, one night I sent him a snapchat and kept talking to him and learning his narrative. I never knew I would know all of this about him and how much influence he has implemented on me without him even knowing it. He influences me and I influence him. From the time we have spent together, we went from being two different actants to one actant that I call WE. And everyday WE encounter difficulties within our differences, and choose love over our own egos.

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