Halve Your Cost per Lead

Can you repurpose your content for paid media?

Of course you can.

We have a client that we’re doing exactly that for right now. And it’s slashed his cost per lead by 50%.

Now this client has awesome long-form blog content (that we just happened to create).

These long-form pieces typically follow the same pattern — they open with a case study and segue into tips.

This structure is perfect for repurposing.

Let me explain.

Say you have a piece that’s got an awesome case study and three tips attached.

That’s four pieces of content that you can break out and use in:

Let’s count em…

You’ve got a case study to show people a story about someone who’s achieved what they want with our client.

There’s one solid piece.

Then, you’ve got three useful tips spread across three posts.

That’s four pieces in total.

And if all of those pieces found their way across 4 platforms, you now have 16!

And get this…

You can turn each of those into videos… which now doubles it again to 32 pieces. And if each piece was automatically reposted just once 6 months after the original posting…

… it means ONE article squeezes out 64 repurposed elements.

Cool, right? This is exactly what we do for clients and ourselves… and it crushes it.

But it doesn’t end there…

Because the most engaging pieces can be used for ads!

By deploying this strategy for our client, they’ve effectively halved their cost per lead!

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